We started in June 2014 with one goal in mind: to produce the highest quality, custom gear and apparel possible.


Aspinwall was officially founded in June of 2014 by husband and wife team, Derek and Lucy Aspinwall, out of their garage in Billings, MT. From the beginning, their desire has always been to create a premium, quality apparel and performance wear brand that would be owned and operated in the heart of Montana. Through prior entrepreneurial opportunities and work experiences of their own, they focused their sights toward mountain culture and the essence of living in Montana. With life-long roots in Montana (Derek from Great Falls and Lucy from
Billings), and lifestyles surrounded by mountain activities and outdoor recreation, it was a natural and inspired fit.

Furthering his quest to provide a quality product line, Derek began
to sample fabrics and materials of the highest quality, and customize the cut and fit of both men’s and women’s apparel. After sizing and resizing sample products the custom fit and feel of the Aspinwall line you experience today came to fruition. Rather than just using wholesale products with an Aspinwall logo, Derek felt it necessary to go the extra mile in the design process to create a truly unique fit and feel.

Our mission is to promote mountain culture and everything it has to offer us in daily life. In a day and age when it seems like the TV and hand-held device has taken over, we desire to see more people, friends, couples, and families enjoying the mountains. From hiking to skiing, to camping and lake side lounging, we want to provide high quality gear and apparel that promotes and cultivates that beloved lifestyle.

March 11, 2017 was a big day for the A Team as we spread our wings and opened a new headquaters five times the size of the previous storefront. Moving to a larger location size enabled Aspinwall to increase its capacity which involved in-house screen printing on all of their apparel.

As we focus on our mission and the heart behind our brand we will continue to create those quality products for our valued customers. Mountain culture lives outside of this great state and we want to share in that common bond. Shirts, sweatshirts, and hats have only begun to scratch the surface of our creative pallet and the work toward high-end, technical apparel has already begun. As with the customization and quality assurance process of our shirts, we will take the time to ensure our next big product line will encompass those same familiar guarantees.



Avid outdoor enthusiast and father to 4 daughters, Derek Aspinwall elected to start a mountain gear and apparel brand based out of Downtown Billings. Originating out of a dream he had, Aspinwall decided to gel his love for the outdoors and his passion for building a quality gear and apparel. Derek is heavily involved in the artistic design portion of the company that includes anything from new t-shirt art to design and development of new products not yet seen.

ABOUT HIM: "My wife, Lucy, and I love to spend ample time in the outdoors bow hunting, fishing, skiing, and hiking. I enjoy coaching my daughter's soccer teams and keeping up with their busy daily activities."


Lucy is the wife of Derek and co-owner of Aspinwall. She is a momprenuer with 4 kids 13, 10, 8, and 5. With her degree in finance from Creighton University, she has taken over as CFO.

ABOUT HER: "I grew up in Billings and graduated from Senior High in 2003 (Go Broncs!) I was a stay at home mom for 5 years until the Aspinwall adventure began in 2007. I love to camp and unplug with my family!"