ORIGIN & DOCTRINE

NO EXCUSES.
NO SHORTCUTS.

GROUND ZERO

Aspinwall was initiated in June 2014 out of a garage in Billings, MT with a hundred-dollar bill and an uncompromising desire to build premium gear. The love for making equipment that simply does not fail is what motivated the team to press through the grueling early days of growing a brand.

EST. 2014
LOC. BILLINGS, MONTANA
ORIGIN GARAGE STARTUP

EVOLUTION

For years, Aspinwall dedicated itself to perfecting lifestyle apparel. Now, at the ten-year mark, we have stripped away the noise. Our focus is absolute: delivering technical, purpose-built gear that enhances the dedicated backcountry bowhunter's experience in the field.

MISSION ZERO-FAILURE GEAR
FOCUS MOUNTAIN ATHLETES
DISTRIBUTION DIRECT & ELITE PRO SHOPS

// OPERATIONS

IN-HOUSE
INTEGRITY

We don't farm out quality control. Aspinwall continues to produce high-quality embellishments—including screen printing, embroidery, and sewing—in-house. Bringing production elements under our own roof in Montana ensures that we can stand over the quality of every single garment we deploy. Alongside in-house production, the Aspinwall team is constantly designing, sampling, and building new technical bowhunting equipment.

COMMAND STAFF

4TH-GEN MONTANANS

FOUNDER / CEO

DEREK ASPINWALL

An avid outdoor enthusiast, mountain athlete, and father of four, Derek originated Aspinwall to fuse his deep roots in the backcountry with an obsession for building superior equipment. He drives the architectural design of the brand—from technical R&D sampling to ensuring every product meets the zero-failure standard.

"My wife, Lucy, and I spend ample time in the outdoors bowhunting, fishing, skiing, and hiking. The gear we make is the gear we rely on."

CFO / CO-OWNER

LUCY ASPINWALL

Lucy brings financial discipline to backcountry grit. With a degree in finance from Creighton University and roots running deep in Billings, MT (Senior High Class of ’03), she oversees operations and financial strategy while managing the chaotic schedule of raising four future mountain athletes.