Don’t mistake our silence for inaction. We’ve been busy.
If you know anything about me (Derek Aspinwall), you know I’m a certified gear freak. I have very few fears in life—rattlesnakes aren’t my favorite, heights aren’t great—but my biggest phobia might be ill-fitting gear. Pants that are too short. A t-shirt that rides up. A jacket with three-quarter sleeves. Even a missing belt loop is enough to keep me up at night.
This level of obsession? I’ve come to embrace it. Because when you control the details, you can change an entire industry standard.
The Dirty Secret of Apparel Sizing: There Is No Standard